The head coach is all that matters, right? They're the face of your program. They are the one who (often times) gets his or her own website. Or (if you're a more digitally savvy program), you promote their Twitter feed. That's all good stuff.
But don't forget that it's often the Assistant Coaches who make the difference in what recruits your school gets (or doesn't get).
Siena Doesn't forget this.
In the bottom right-hand side of the page you'll see this callout to Assistant Coach Craig Carter's Blog.
Of course I dove in, which takes you here. Let's check it out.
What you'll note is a partnership with College Chalk Talk for Coach Carter.
I love this from the jump.
"First off let me say what an honor it is to be one of the coaches asked to write for College Chalktalk's National Coaches Diary Series. I have been extremely blessed to work as an assistant men's basketball coach in college. And to think that someone somewhere might actually care about what I have to say is truly an honor."
What a setup. Humble and honest. And easy to read. So... is it good stuff? Let's read more:
"So what do coaches need to do in order for their particular style to work? One - you need to recruit to your strengths. Not all talented ball players can play in any format. So first and foremost identify those talented athletes whose skill set match your style. Two - hone your communication skills so that you can be heard by many and understood by all."
Fantastic.
What you are seeing here is a glimpse into not just his style as a coach but of the philosophy he's going to bring every day as a coach at Siena.
Imagine the collective power the Siena staff has, and that digital now delivers a way to get that message out there. This doesn't take anything away from the head coaches. It just creates an opportunity to show more about what makes your program special.
A smart move Siena. Well played.
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