MAAC Best Practices: Loyola's Outlook Calendars, by Sport!

Calendars are a topic we've covered a little bit before. But I've always covered the topic and felt it could get more personal, and more precise.

Loyola has a nice twist here.

Hit the Loyola Athletics home page and hover on the Multimedia Menu (I'll do that for you below, of course...)

As promised...


The bottom item on the menu, "Athletics Schedules on Outlook," is our destination. Click in and you'll find yourself here - shown below...

From this page, you are able to download with a simple click of the mouse the 2010-11 schedule for your team of choice (assuming it is a soccer, basketball, or volleyball team of course).

Why is this great?

The calendar is a destination you should strive to be on. It is the place that people put all the things they can't miss onto: appointments, kids' games or outings, meetings, that critical conference call, and travel.... and now the games!

But it isn't just about being on that list for association sake. It's about being on that list so that you will get noticed, multiple times a day. It's about being on that list so you are in the mix for people planning what they are going to do the next day.

It's really a great thing here that we can all ponder on. If people know and plan for your games, are they more likely to attend? I think the answer is yes, and I was pumped to see this here -- not just as a full calendar but separated by sport.

How could this be better? Add exclusives. What if they added things to the calendar only available to those who downloaded this? Like meet and greets before games, Tailgates, access to a press conference, free posters, who knows! If you can deliver exclusivity on top of convenience, you have a 1-2 punch that's going to prove tough to stop...

Come back tomorrow as we keep moving through MAAC Week -- we'll check out 2 more best practices from the 10 programs that make up the MAAC.

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy