How the Big West Conference puts your focus on their best athletes

Big West Week Starts Now.

Focus. Where do you want to turn the attention of the fan (and recruit) who hits your website? One strategy, employed by the Big West Conference, is to put this focus onto Success. They do this by driving you straight into their top performers.

Hit the Big West home page and note the navigation on the left-hand side of the page. It's a little tough to see here and (in case you didn't want to hit that site right now) I'll zoom on in...

As you can note in the image below, the main navigation is designed to make you focus simply on the Athlete of the Week. I really dig this -- as it elevates the top performer (across all sports as it's set up here) right into the home page at a level set apart from the rest of the content on the site.

Clicking in takes us here, to the weekly look at the best in the conference (broken out by sport). The content is nothing out of the norm -- an image and a description of why, but it is definitely something you're going to check out.

So how could this be better? Go deeper with original content. Now that you turned our attention here, you should put the resources you have into making the content the best around. That doesn't always mean high-end. I'd love to see some personal views on how this student athlete has made an impact on his teammates, the league, and the community. You have the site visitor where you want them -- now just go deep to set the tone for the whole league by the depth you offer here.

Come back tomorrow as we continue our look into the Big West!

And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy