Big South Best Practices: Liberty's Social Media Window

Can you bring social media together in one place?

That's a great question... And, to be honest, I haven't seen a lot of places where this is done well. Many of us take the time to sync up Facebook and Twitter, but that's really more of a convenience thing than anything -- let us share with 2 networks at once. But can they really work together?

Hit the Liberty Athletics page, here and note the social media box in the bottom center of the image below.

Zooming in, you'll see that the default is set to "ALL," while there is individual access to both Facebook and Twitter. I'll take them on in a second, but first let's check out the ALL stream. I dig this because it is a simple feed of both sources, right here in the site. Each post gives easy access to the Liberty Athletics Twitter or Facebook page, but it's all brought here, together.

What we've called out before is that, by pumping these into the site, it makes you look at them differently -- Twitter and Facebook become more than a way to share what's new on the site (or they'd better!) But now, with both Twitter and Facebook brought together, they each need to form their own identity.


While the feed above shows only Twitter updates, in the image below you can see the style of Facebook updates. It's great to see the energy and personal communication style of Facebook pulled in, below...

Meanwhile, you have the quick, breaking news style of Twitter, shown here:

The result is a perfect marriage of personality and immediacy. Of elaboration and succinctness. And of two mechanisms of communication joined together. Really strong work here.

How could this be better? I'd like to see this style expanded to each sport. A filter and hashtagging system could allow the Flames to do just this -- thus allowing their style of two vehicles to connect individually with their key sports. The result? A crazy level of authentic communication tailored exactly to their audience...

With that is a wrap of the Big South Conference. Tune in next week as we shift gears to the next conference!

And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy