Conference USA Heroes their Facebook Fans

Hero your fans. Make them feel special and they'll connect more deeply with you.

After just being personal, it's the best advice I have for someone in Facebook. And Conference USA started to do just this... but stopped. Let's check it out.

Hit the C-USA Facebook page (here) and then you'll need to click into Notes.

That takes you here.

Let's look closer into the description for the Facebook Fan of the Month...

"Conference USA wants to recognize and honor fans that are actively involved with the C-USA fan page and plan to do so with the Facebook Fan of the Month Award.

To get your name etched in stone amongst the greatest fans ever to grace the coeted seats at arenas and stadiums throughout the land..."

They list past winners from November and December 2009 and then stop. (Doh!)

What do we have here? We have a connection between the conference and the fans of the league. The C-USA heroed two fans, elevating them to a pretty high place. But it must not have worked well, as it was suspended...

So, How could this be better? First, I'd love to see them find fans at games and then recognize them in Facebook. Arenas always have fans of the game. Take a photo of the raucous fans and then hero them. Second, tag the fans in your note. This will allow them to easily find it... and for your award to get into their News Feed! And third, be consistent. Come up with criteria and then stick with it. Sometimes it takes time but this is a great initiative that builds connections and also positions the league as very personal!

Tune in tomorrow as we take another peak into the best practices of Conference USA.

And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy