Thursday, January 27, 2011

MAAC Best Practices: Iona's Social Media Standings?

Would you ever keep score of your Social Media presence? Declare a leader?

There's an inherent risk in doing just that, isn't there? Because to do that would also declare those who aren't the leader too. That's what I feel many of us think and so we steer clear of doing this.

Iona proves the doubters wrong. Let's dive in.

Hit the Iona Gaels Athletics Page and feast your eyes on the bottom right hand corner of the page: Social Media HQ. Let's move in.




Clicking into the Social Media HQ, takes you here (shown below).



What you'll note is not just a list of who has Facebook pages but, from that very list you get two things:
  1. How many people "Like" that page
  2. The ability to Click "Like" and add to that total
Think about that. Immediately you get a sense for how big the support is for each program or page. And you get the chance to add yourself to the mix (or as many mixes as you want) without going anywhere.

I love this on many levels. It adds life. It adds a level of realness to their social presence. And it's really intuitive. And the funny thing is, while I was drawn to see what page had the most Likes (Iona Athletics), I didn't have any negative thoughts about any of the other pages. So you can have a leader without putting the runners up in a negative light!

We can all learn from this example -- Well done.

Come back tomorrow as we keep moving through MAAC Week -- we'll check out 1 more best practice from the 10 programs that make up the MAAC.

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy

0 comments:

Post a Comment