One way I view conferences is that they are the happy parents with their numerous children (up to 16 in some cases) to celebrate. But many conferences don't take the time to really pump their teams up.
Hit the Conference USA Home Page and look towards the bottom left-hand side of the page for the peak into school logos...
I'll zoom in here, because I really want to dial into this.
"On Campus"
I love seeing the logos paired with stories. In a single glance, we get everything - what the hottest read is in each school. And, from here, you can click in to go deep on that school. As an added bonus, the site becomes alive and the conference shows love to their schools.
Sweet.
How can this be better? What if this wasn't simply a list of 12 articles but rather a pull of 12 Twitter feeds? Those feeds could either be the school's athletics feed OR it could be a separate account, set up by the conference to pull in the right updates. (All they have to do is set up an account, lets say "@SMUCUSA and then set this site to pull in everything that account Re-Tweets. Then they go out to all SMU accounts (Or relevant bloggers) and find those posts that give you the feel of each campus!
Tune in tomorrow as we take another peak into the best practices of Conference USA.
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