What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Cool?
Let's go...
Let's check it out.... Clicking in takes us here, to a very deep PDF on what Bradley basketball means. They spell it out for us, in numbers and visuals. (And as you can see in the cover, they sum it all together in a visual expression of what the program strives to achieve)
Here you see that Tradition spelled out.
4 seasons with over 21 wins. 10 postseason wins over 4 years. A visit to the Sweet 16. 16 First Team All-Conference players.....
18 NBA alums. 18 graduate degrees since 2001. 25th in all time wins (wow). and 31 crowds over 10,000 since 2004.
Those are all great stats, and they all tie together to show what the program stands for. What I love about this approach is it is visual, it is digestible, and it all adds up to the success of the program. So many times we all take our information and provide so much that nothing is left behind. But not here. I think the recruit gets the message. Well done.
How could this be better? Make this visible. This is buried beneath a MORE icon in the basketball page. I would argue it is the best statement on the program and it's tough to find. The easier it is to find, the more opportunities they have to build the program!
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2 comments:
Yes, good presentation. The stat of 18 graduate degrees earned since 2001 stands out. They might have mentioned their graduation rate and what some of their basketball alumni are doing who did not make the NBA or had brief careers. Imagine these would be positives at a well regarded school like this.
Thanks Ken. They definitely do a good job of signaling out what is important to them as a program.
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