What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Thus far we've seen an Ivy League take on competitive search (here). Let's keep moving.
Hit the Princeton Basketball Page, and you'll notice the prominent callout for Alumni in the top navigation. Let's dive in...
Clicking in takes us here, to a photo gallery taken on each year's alumni day. It's a pretty long visual stream, I'll paste a couple of the images below and you'll get the style.
Essentially, Princeton posts pictures and captions them with the player and his year of graduation into this feed. What I loved about this was seeing many generations of Tigers here, together, connecting. You get the feeling that as a Princeton student-athlete, you are joining a fraternity of excellence -- and by that I mean joining a group of people who help each other long after the playing days are over. (The picture above shows a 2011 future grad alongside grads from the 1970s).
How could this be better? Put some voices to these visuals. Develop a simple series of content around how Princeton has shaped who they are. And deliver that right here to the prospective student-athlete. Princeton could also consider listing out where each of these individuals are now, as a means of illustrating how powerful your network will be one day. (If you make the right call and play here!)
Tune in tomorrow as we share more inspiration from the Ivy League! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.
Andy
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