What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Cool?
Thus far we've seen how Bradley puts success in numbers, here.
Let's go...
Naturally, I was hyped. After all, that's why I'm on the site, right? To experience the program. The Redbird Experience takes us here, shown below.
Next, I click into the Men's Basketball section, here. (Yes, I should have been taken directly here in the first place... but that's another topic!) Check out the goodness that follows below...
This is quite a brand statement. Very connected, and very inviting. Then let's hone in on Experience, here. As you'll see below, the Experience Gives us access to both how the team travels and their role as a TEAM NIKE.
I love the details here. If you read what it means to be "Team Nike", you'll see this: "Thanks to a department wide agreement, Nike is the official outfitter of Illinois State Athletics. The Redbirds are provided with Nike shoes, shirts, and equipment for both practice and game days." You can see this gear, below.
This is fantastic. The gear is really important. It's a symbol of who you are as a program and it's a definite recruiting weapon. And it's laid out here for you. Cool stuff.
How could this be better? Spend more time on this relationship. How many shoes do you get? What kind are they wearing? What do they travel in? And maybe even have players talk about what this means to them. It's a huge recruiting tool and I think we are just scratching the surface.
Tune in tomorrow as we share more inspiration from the MVC! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.
Andy
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