What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Thus far we've seen an Ivy League take on competitive search, here, and Princeton's Alumni in Pictures, here. Let's keep moving.
Hit the Brown Basketball page, and you'll note a callout under "Team Information" for their Special Olympics Basketball Clinic.
Click in and you'll arrive here, into a photo gallery of Brown Basketball as they conducted a camp for the Special Olympics athletes this past year. The pictures are powerful, because you'll note that the athletes are very involved. They are taking an active role in teaching the game and, more importantly, in making sure these young athletes are having fun. It's a dimension to life on campus that is often overlooked, and it is something the Brown Basketball team should feel proud of. Putting the content here puts this experience as a foundational part to what Brown Basketball means. Nice.
How could this be better? I'd love to hear (or read) reflections from the student athletes. What did they get out of this? What do they remember the most? How does an experience like this bring you closer to your teammates and coaches, while also developing a part of yourself that might otherwise get missed in college. This is a very cool program and I'm very happy to see this featured!
That's it for the Ivy League.
Come back next week as we check out a new conference... the final one with ties to last year's Sweet 16. And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.
Andy
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