West Coast Conference Best Practices: Loyola Marymount's Recruiting Roundup

This blog is all about inspiration. Today we start with 3 days elevating best practices from the squads that make up the WCC. You can tune in on this blog, or you can follow along on Facebook (linked here) or on Twitter -- I'm @pawlow34.

What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.

Thus far, we've taken on how Santa Clara is getting ready to UStream, here.

Let's go.

Hit the Loyola Marymount Basketball Page and click on the Recent Recruits callout on the right hand side of the page. (In the shaded box)

That takes us here, to a list of all the recruits who have signed with LMU, across all sports, with a brief recap of who they are. I love this concept, because of the connection that exists between student-athletes across all sports at a University. And I am a believer that most schools don't take advantage of this connection in recruiting. If the Men's Basketball team lands a stud recruit, that helps the Women's program (and vice versa). It does this because it raises the profile of the campus, and it leads to success and awareness of the school.

How could this be better? Tap into the "why". Get each of these recruits to briefly state why they chose LMU. If the fact that they signed can help all sports, imagine the potential locked inside the reasons they chose LMU. We could have something powerful here!

Tune in tomorrow as we share more inspiration from the WCC! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy