What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Let's go...
Today's best practice hits us like a good old fashioned Ivy League Prank. Go to Google and type "Columbia Athletics." The result is here, shown below.
As you'll note, the results for Columbia Athletics suggest we also see the following: Princeton Athletics. Harvard Athletics. And Cornell Athletics. We might see this often in the world of packaged goods but not so often in recruiting.
And that's amazing.
Why not try to take a kid seeking out info on Columbia and instead point him or her to you? It's so simple, but so smart.
How could this be better? My only comment is to make sure the schools you are competing against are the ones you use this tactic on. Is it only in the Ivy? Or are you competing with the likes of Providence or Northwestern? (Good academic programs who are in big leagues but lower down the food chain). It's worth a try, and it just seems to make a lot of sense! (Plus who doesn't like a nice prank?)
Tune in tomorrow as we share more inspiration from the Ivy! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.
Andy
Posts
0 comments:
Post a Comment