West Coast Conference Best Practices: Santa Clara's UStreaming

This blog is all about inspiration. Today we start with 3 days elevating best practices from the squads that make up the WCC. You can tune in on this blog, or you can follow along on Facebook (linked here) or on Twitter -- I'm @pawlow34.

What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.

Let's go...

When I hit the Santa Clara Broncos Basketball page, here, I came upon the Team Information box on the right-hand side of the page... The final item on this list is "Santa Clara U-Stream Link". Naturally, I headed in.

Clicking in takes you here, to Santa Clara Hoops on UStream Live. Shown below, you'll see that there wasn't currently a live stream occurring, but stay with me. Santa Clara is onto something...

If they can create this destination, they will be able to allow fans (and recruits) across the globe to take part in their post game (or post practice) press conferences. For those of you unfamiliar with this medium for communication, UStream essentially lets you broadcast live, over the internet, from any place at any time. You don't need an expensive crew and you can be more reactionary to special moments.

How could this be better? Give us a sneak peak. What's coming on this channel? Can we subscribe to be notified when you go live? Again, this is a monstrous step in a sweet direction to allow athletics programs to connect with their fans/recruits in real time. And I can't wait for the post-practice reports one day, like we get in the NFL!

Tune in tomorrow as we share more inspiration from the WCC! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy