We've been rolling through best practices and many of them have focused around photography and access. This brings up another topic -- access doesn't always mean what's going on on the field, court, or pitch.
The NRL's Wests Tigers give us a look into the impact their team is making in their local community, all from the comfy confines of social media. Hit the Wests Tigers Facebook Page and click on "Photos," on the left-hand nav...
Clicking in takes you to the albums below.
Importantly, you'll note the Album, "Tigers in the Classroom," where we'll turn our attention. (Click into it here, peak at it below). What you'll find is a look at the players visiting a local classroom engaging with young children. The images do a great job of showing the story -- these are players giving real time and making real connections on a local level. And to drop this into social media makes it even more personal (not to mention easy to comment on, Like, or share with others)!
How could this be better? They say a picture is worth 1,000 words. While I agree with this, I think the pictures (and the message) deserves more copy than what we see above. "Tigers help kids to read" is a fact. But it lacks a story, it lacks a connection, and it misses an opportunity to show why they are doing it, how it touches them, how others can get involved, and what they did to connect. This is a great example of getting the images up, but there is opportunity to build your brand by finishing the story!
Alright, 1 more days of NRL best practices to come. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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