NRL Digital Best Practices: Vodafone Warriors Deliver Facebook GameDay Photography

How can you deliver value to your social media followers in real time? It's a great question, but it's one that is worth diving into. If you can't give value in real time, then you also don't deliver that sense of urgency. (As in if you'd better check this page early and often or others will have something you won't). Naturally the result of this is more eyeballs on your squad (or brand)

I came across a cool practice from the NRL's Vodafone Warriors today that I felt was worth sharing. It all starts on the Vodafone Warriors Facebook page, here, and shown below.

Click on Photos, which takes you here. (You'll note quite a few game albums in the frame below)

Finally, enter any of the game albums, like Round 14 vs Wests Tigers (you can enter right here). As you'll see in the image below, fans of the Warriors can see action in their social media news feed around each game. They don't need to visit the Warriors' site.

The imagery is great, and it offers access to something that the average fan doesn't have access to. Plus, I dig this because it mimics existing behavior on Facebook -- share pictures of the events you experience with your friends. The Warriors doing this makes them come across more personal/more human.

Solid.

How could this be better? I'm not sure if this is done, but I'd like to see this images in realtime. Don't wait until after the match is complete. Give us the imagery during the game and you'll offer an even bigger source of value: timely!

Come back tomorrow as we continue moving through the best digital practices of the NRL. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy