One of the things I always geek out about (yes, there's lots of things) is that come big sporting events you get to see who the team has chosen to sing the National Anthem. It's always a local artist, but depending on the sport and the market, "local" may be a monster name. And there's something about the local artist or band playing on behalf of his or her team's fan base that just sets the mood.
But I've never seen this played out onto a digital stage.
Clicking in takes you here, where we see their POV on getting local musicians to perform before each match.
I'll paste an excerpt for you, as this screen grab doesn't do the idea justice...
“Everywhere you go in Canberra you can see live music acts and talented performers and we’re giving those people a chance to get some exposure by playing to big audiences,” Pollack said. “The Raiders want the crowds to be buzzing by the time the boys run out onto the field each week and we believe the talented local performers in Canberra can help do this.”
So what they are saying is that they seek to create energy (read: an experience) by hyping the crowd with the best performers from the area. Cool...
How could this be better? Musicians have followings - physically and socially. So if you have a team that is social and musicians who are social, how do you bring this all together? I think the opportunity here isn't just to create a YouTube channel of pre-game entertainment but rather to link the team's presence socially with those of each performer. They can promote each other and create a better experience for the fan base in the process. Everyone wins.
I'll be back next week for another week of NRL coverage. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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