NRL Digital Best Practices: Manly Pushes for a Trending Topic on Twitter

Social networks working together. That's something I love to see, but seldom see them unite around a cause. Today we'll see a great example of this in action.

Manly used Facebook to rally fans on Twitter.

How?

Let's start by taking a look at the Manly-Warringah Facebook Page (shown below and here). There are a few key things to note on this image. First, you'll note that there's a big goal on the page. On the left hand side, it reads "Let's get #LetsGoKingy trending on Twitter". You can click on "Read Tweets" and see what others have written. And, of course, you are one click away from sharing this on Facebook with your friends (see bottom right)...

So Manly has found a way to set a Twitter goal for their fans and elevate that goal right here, on Facebook. Cool.

How could this be better? I'd love to see a reward introduced. As in, if the fans get "Let's Go Kingy" trending on Twitter, what happens? There needs to be something more. Just trending is cool and all, but adding the "so what" can take something and unite a fan base. For example, what if the club would release #LetsGoKingy tees and give them away to anyone who had tweeted to make the trend happen? Rewards don't have to be monetary, but I'd love to see a payoff in exchange for hyping what the club wants us to hype...

I'll be back tomorrow for another day of NRL coverage. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy