NRL Digital Best Practices: South Sydney Rabbitohs Add a Player Scouting Report

Hi everyone. Today starts our final week of breaking down the NRL. Then we're taking a couple weeks off and we'll hit things strong in August...

Team profiles. There's a crazy interesting dynamic going on with these. If you talk to a coach or a fan, you'll get quite a description of each player - what they bring to the team, what they love (or hate), and where they wish that player would grow. Then if you look at digital, at the team's own website (and I'm talking about every team out there), you see stats. Height, weight, date of birth, and numbers. It's like teams around the globe are in such a hurry to give us the stats that they forget why we love the team in the first place!

What I saw with the South Sydney Rabbitohs puts us on the right path.

Hit the South Sydney website and scroll down. You'll come to the "Club in Focus" section, here. As you'll see, there are images and commentary/scouting reports. And it's hot stuff!

"David has earned cult status..." "Mundine is one of the most talented players..." "Dylan is excellent running on the edges."

I'll paste a couple of these here, so you get more of a feel.

You can feel the difference a couple sentences makes, huh? (Try covering up the "Biography" line with one hand and looking at the image if you can't -- I think you'll agree it's a powerful thing indeed!)

How could this be better? More. More. More. We have the top line info. Now get personal. I'd love to hear from the coaches and other players -- what do they love, hate, and expect from each player? Combine all of this into one page and you'll end up with a dynamic and powerful execution. This will not be a roster but a place of connection instead!

Come back tomorrow as we continue moving through the best digital practices of the NRL. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy