NRL Digital Best Practices: Melbourne Storm Gives Emotional Imagery in Facebook

It's amazing what a powerful visual treatment can do for your team's brand.

If you need a friendly reminder, the NRL's Melbourne Storm give that for us all, today. Our journey begins on the Melbourne Storm Facebook Wall, shown below or linked here.

No doubt you noticed the profile picture on the left-hand side, but I'll paste it again below, for your blog-reading enjoyment.

The Profile Picture is extremely important, and not just because it delivers a tone when someone hits your page. It's important because this is the piece of your brand you'll take with you when you appear in each of your fans' news feeds. So the image should speak to the excitement and emotion in your team -- it should reinforce why fans will follow you. Great example here that we can all learn from.

How could this be better? I'd love to take the same idea and expand it. Change out the image before every matchup with a powerful image and a rallying cry for fans. You'll extend your brand, but you'll do it aligned with the calendar of games -- making it even more effective as a marketing strategy.

I'll be back tomorrow for another day of NRL coverage. As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy