Big Sky Conference Week Starts Now.
It's a BIG deal when you are on TV. Schools like Boise State literally shifted their football games to Friday nights in order to get that exposure. The smaller the program, the more potential being on TV has to lift all your programs.
But it's not always easy to know when to tune in, or where.
The Big Sky Conference has a unique approach. Hit the Big Sky home page and look on the left hand side of the page. It's direct and obvious: "TV Games."
Clicking on this word expands and leads to a list of each sport with TV coverage...
Finally, drilling into Men's Basketball takes you here, to a full listing of games, by the carrier of those games. So, within one click of the home page you can find exactly what games are airing. Nice.
How could this be better? This is a great starting point. But it's thus far only a list. How can we connect this list into other things the Big Sky is doing to make it more than this? There are a couple things at play here.
- Could we take the list and connect it to the blog? Could we have not just the TV dates but also dates where the Big Sky is going to bring people together to watch their teams, virtually. There's opportunity to create a game preview for each TV matchup and elevate this to the site's home page.
- Could this list connect to the Big Sky's Facebook page, allowing fans to sign up to "attend" each game, while serving as an easy way to remind fans the matchup is airing.
- Could the Big Sky find a way to port this calendar to your Entourage/Outlook/Gmail calendar? Would be an easy way to remind fans to tune in!
The pieces are here -- the calendar's in place. Now we need to build from it.
Big Sky week continues tomorrow. We will take a peak at how the conference is
leveraging social media. Then, we'll wrap the week up with 3 peaks into things I found
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