The Atlantic Sun Conference Connects You to the Local Voice

Atlantic Sun Conference Week starts now.

There's power in the local voice. But how can you easily find the people closest to the team you care about... and their competition? If you can elevate those voices, you provide access that is tough for others to find. And by doing this, you create the potential to build a powerful connection.

Hit the Atlantic Sun Conference site and you'll see one league making in-roads to do just this. Let's start by hovering over the Multimedia menu.

I'll zoom into that menu, below.

From here, let's click into Local Newspapers. Clicking in takes us here, to a list of all the

places you need to follow your team -- be it the school or the city newspaper. Access!

I love this because it takes a lot of the Googling out of your hands. Just look at your team

of choice and you'll easily find a couple of links to help you learn more. (Naturally, you can

do this with the competition's sites too!)

How could this be better? This is an effective list but it could be so much more.

Clicking into any of the links and you are taken away to the home page of that publication.

So much potential. How could we make these work together? Linking directly to the

school's coverage could help a little (take us to the Belmont coverage home page, not the

Tennessean Newspaper home page. But, even better, help us elevate those stories into the

Atlantic Sun site. It would both connect the conference to the local writers while also

creating a site that's alive... Finally, if you elevate each column based on the upcoming

matchup, the dynamic could be incredible!

Atlantic Sun week continues tomorrow. We will take a peak at how the conference is

leveraging social media. Then, we'll wrap the week up with 3 peaks into things I found

fantastic across the 11-team conference landscape.

Don't forget, you can follow along via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.

Andy