America East Best Practices: New Hampshire Discovers the Power of Live Action!

Where's that station again? New Hampshire makes it really easy to take in the action, regardless of who you are or where you are. And they make the program feel bigger along the way!

Hit the New Hampshire Athletics Page and you'll quickly notice the Multimedia Menu.

I'll zoom in so you can soak in all Go straight in and note all the Live Goodness. (How much bigger does UNH feel thanks to this menu? Seriously it's amazing the power of the word LIVE.)

Clicking into Live Audio takes us here, to the broadcasting home for New Hampshire Athletics. It's in this space that the magic happens. You simply click the matchup you're interested (all sports are here) and the action streams into the site. No fancy subscriptions, just click and listen.

I'm a believer that the best digital is simple and this is super easy. It connects fans who may not have easy access to the team(s) they care about to easily find them. And it's free.

So, How Could This Be Better? Open up a way to chat during the games. This has the potential to become a destination -- where fans can live chat with friends right from this site, alongside the audio (or video) action. It gives you the easy ability to interact with others who are going through the ups and downs of the sport with you. The potential is staggering!

Tune in next week as we take on another conference! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy