South Carolina Upstate takes a step in this direction. Go to Head Basketball Coach Eddie Payne's site, here.
On the left-hand side of the page you'll see a link for "Travel with the Team." Click on in, which will take you to a deep gallery, shown here. As you'll note this is a mix of identifiable landmarks (St Louis, Vegas, North Pole). But you'll also see a clever mix of the interactions happening. Of the experience the players were having. And the emotion.
Sometimes it's in a simple relaxed team meeting...
And other times they are literally leading a pack of dogs in the tundra (here)
You simply can't get as high a level of understanding by putting this in text. We can almost feel what it's like to be on this team. And that's exactly what you want -- to let a potential student athlete feel what your experience is. Then let him or her decide if they want to be a part of what you are. Nice.
How could this be better? Now give us the words. What was it like leading a pack of dogs? What was the coolest thing you did as a Spartan? The photos are fantastic but if we can pair them with the voice of the program (coaches and/or players), the impact will be monstrous. This could become a franchise for Upstate to build on year in, year out. And that stays relevant many years in the future.
Well done Upstate!
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