Thursday, December 16, 2010

Atlantic Sun Best Practices: Florida Gulf Coast Gives us a Social Media Checklist

How do you make it simple for fans (or recruits) to connect with you when you have an ever-growing number of ways for them to do just that? It's easy when you have one Facebook account. But what do you do when the number begins to blow up? FGCU gives us a great solution.

Hit the Florida Gulf Coast athletics page, and focus in on the Multimedia menu.



I'll zoom in for you, below.


Clicking in takes you here, to a handy checklist of the Athletics site, the Atlantic Sun conference, the coaches, and the programs. It's laid out for you - for both Twitter and Facebook. (And would be simple to expand to add other social media if they developed YouTube pages, for example) Want to check one out? Simply click on the Twitter "t" or Facebook "f". Intuitive.

The complex has been made easy.


How could this be better? We definitely don't want to lose the simplicity of this. But there would be value in finding a way to get these pieces to work together. One suggestion might be to create a weekly story that gives highlights of all of these feeds and bumps that to the FGCU home page. It keeps the simplicity here but also elevates this energy to the home page (and thus more eyeballs!)

Tune in tomorrow as we share more inspiration from the Atlantic Sun! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy

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