Big Sky Best Practices: Sacramento State's Green Army

Pack the Seats.

I've come across fan clubs (and, yes, I've liked them) before but it wasn't until I hit Sacramento State that I actually saw a cool plan to activate this energy. To leverage it for good.

Hit the Sacramento State Athletics Page, and take a look at the right-hand side of the page... for the Green Army.

I'll zoom in, here.

Clicking in takes us to the Green Army Page, here, and shown below. As you'll see, this is a place of activity for fans of all teams. This is actually pretty alive, with photo contests, high quality highlight reels, and most importantly events...

Clicking into events, and you'll see a list of activities available for students. As you'll see below, they reward students not just for showing up, but for showing up the right way! Show up wearing your shirt and you might win an iPod? Nice.

The Green Army also has a Facebook page and a Twitter page. If you take a peak at these, you'll note that they show up in the Quads with bags. They give members free California Pizza Kitchen or Chick Fil A at women's basketball games. So, in sum, they are giving their consumer, the fan, exactly what they want: Free food, free stuff, and a fun experience!

How could all this be better? What does it add up to? I see there are 995 fans on Facebook and roughly 100 on Twitter. But that's not the sum of this excitement. It is the seats in the stadium, the sound when free throws are being shot. The stage that their presence transforms competition into. This might be photography, it might be video. Show it the right way and the program rises to a new level in the minds of prospective student athletes!

This concludes the Big Sky Conference.

Tune in two weeks from now as we take on the Big South! (We'll pause a week for the Holiday)

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy