It's interesting how that has changed over time. There was a point in time where blogs were treated as opinions and official news sites were the facts. Then official news sites began to blog, recognizing the appeal and ease of use. And, then, both news and fan sites began to use Twitter as a way to connect. Let's check out how the Atlantic Sun uses this to their advantage... and what that means for you?
Hit the Atlantic Sun home page and look in the bottom left hand corner. (Or just look at this image below). You'll note that the idea of "Latest Tweets" is elevated to appear on the site, just as news would appear on a site.
I'll zoom in for you, below.
Now take a look at the Atlantic Sun's Twitter page, here.
You'll note that the home page pulls in the latest Tweets, into the style of the site. But what does this mean? (and why do I like this?) It means that the Atlantic Sun should not just use Twitter as a way to highlight what has posted to their site (as it would be redundant). More importantly, it shows that, if they leverage Twitter as a separate entity and infuse emotion into it, the set up is here to make the site electric. The infrastructure's here, let's put it to work!
How could this be better? Use short URLs would help. If the A Sun takes advantage of URL shorteners (I use Su.Pr), they will be able to dedicate more eyespace (or character space) to this emotion that they need to infuse into the Twitter feed!
Andy
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