That's one of the key ingredients in a brand that can make people feel more connected to you (or to your team/brand) The fact that you have fun, and are human can make others feel connected to you.
But how can a team deliver a fun experience, repeatedly? I was inspired by what I saw from the San Antonio Spurs.
Let's start out at the Spurs Facebook Page, here. What you'll (hopefully) be able to read in the images that follow are their idea of connection: Winning Wednesday. Every Wednesday, they post something into Facebook looking for fan participation. The best responses win (I'm guessing based on the title of the day!)
Let's take a peak at the two posts below. First, they want you to answer a question -- why are you a diehard Spurs fan? Great question, and the answers will collectively add up to something true to the Spurs brand.
Now check the example below... They want you to caption an oldschool picture of a spurs legend. And you know they aren't serious about it because they ask you to "Bring the Funny." Check the comments, as fans have no issues here!
And if you look at the two posts, collectively, you get it -- they are driving participation from their fan bases in a way that draws out the fun side of the team.
How could this be better? I'd love to see equal participation every day. You don't need a Winning Tuesday. But you could use a reason for fans to have fun (assuming this is part of the Spurs identity) by participation every day. If we get this much power from a once/week style, imagine what's possible if we up the stakes?
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2 comments:
Hey Andy,
Isn't this sort of things against Facebook rules though? For example, according to their promotion guidelines:
"For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall."
... so the "WinningWednesday" (where you can win a prize by commenting) is against the Facebook TOS?
Great post -- and Good question Matt. I think it comes down to is this the ONLY way people can enter. So if the team also allows someone to enter by Twitter, by their website, or by stopping by their office then they are in the clear. No doubt these rules will continue to evolve and they are important to keep track of.
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