Would you be willing to put your biggest fans in control of your marketing? That sounds like a scary proposition to many, but as you're about to see it can make a pretty dramatic impact on your program.
Let's start with a simple proposition. It's safe to say that those who "Like" your page on Facebook would consider themselves fans of yours. That act of "Liking" a brand or team does two important things. One, it announces to your friend base that you Like a team or brand -- thus you'll get called out if it's not true. And, two, it allows you to receive updates from that team in your News feed.
That may sound basic to many of you, but stick with me. The critical piece is to have that in your mind -- that every post you make is going to people who want to receive it. (more or less)
Now, let's put ourselves in the position of many teams. You don't have the hours in the day to interview every player (or write a feature on every player). So how do you take that and turn it into a positive?
The New York Jets let their fan base dictate their content.
Hit the NY Jets Facebook page, here - shown below...
I want you to turn your eyes to their use of Facebook's Questions feature, which I'll zoom in, here.
Fans are asked who they want to see interviewed. It's a simple choice, and it has quite an impact. I'd argue the impact isn't just on the fans, who now have a voice... but also on the players. It's a different thing to tell a player "we want to interview you to put on the site" and "the team's Facebook fans want to hear from you." And, of course, it prioritizes who you interview...
How could this be better? There's a lot that can be built on this model. For example, what if we made it more real time -- rather than saying "who do you want to hear from tomorrow?", what if the message was "who do you want to hear from in our post game show?" (and ask that question in the 4th Quarter!) It would give more of a sense of urgency while building upon what's a pretty sweet model.
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