Alabama Football Shows You Their Process, Visually

What does it mean to be a part of your program or team?

That's a tough concept to get to, and I'm guessing many teams or many coaches will answer in the same way. (We pride ourselves on working hard on the court/field and in the classroom...) When you're a recruit, you're looking for a team with an identity you connect with. And teams can't connect with you by simply blending together. Digital and social create an opportunity to bring this to life... and today we'll see a great example from Alabama Football.

Hit Coach Nick Saban's website, and you'll see a pretty strong visual statement immediately... We'll turn our attention to the selection at the bottom "The Process."

As you'll see below, we get a visual of Coach Saban with a series of visuals on the left-hand side of the page. I'm guessing these visuals represent the words the Alabama staff reinforce with their team, their fans, and their recruits.

Let's focus on the words at the bottom of the page. (Inspiration alert!) "Do you want to be the best you can be? Are you driven to have the Intensity, the Sense of Urgency, the Intelligence? Are you going to do the things you need to do to be your absolute best?"

Now, let's click into each of the tiles from the left. (I'll paste them below and meet you after you've scrolled through)

Wow.

It's not often we find that identity spelled out in a powerful mix of images (that leverage the players) and words. It's succinct and compelling. And it feels like posters a kid would put on his wall or locker.

How could this be better? I'd love to see these themes (Effort, Discipline, Commitment, and Toughness) become a weekly post from Coach Saban or his staff into social. Tell us about a player for each and why he represents that attribute. Then combine that with a visual from practice or a game to drive that home. It will showcase the bond between coach and players, amplify this as a theme for Bama Football, and deliver a powerful message into social that is consistent yet simultaneously personal and emotional!

And, for the rest of us... what's our identity? What do we stand for, and how are we communicating this to the world of future recruits?

We'll be back Wednesday with more best practices. Feel free to follow along via Facebook (here) or Twitter (I'm @andypawlowski, here)

Thanks.

Andy