Baylor Athletics Gives Away Football Tickets Via Facebook Photo Tagging

What if someone stopped by your desk and told you they had an idea to give away tickets by putting a bunch of socially-submitted fan names onto a field and having one of their players toss a ball to pick the winner? Would they sound crazy to you? Or would you pause, take a step back, and realize that they just might be onto something?

Let's have a look at how Baylor Athletics offers serious value to their Facebook fan base and simultaneously shows off their team in an incredibly approachable way. To start, find your way to the Baylor Athletics Facebook page (here if you wanna click in... don't worry, I'll hang here)

Now you'll have to scroll down their page to find this (or just hang with me - I'm cool with doing the dirty work for you!) What you'll see is a series of posts of images of Baylor Football with requests for fans to tag themselves in the picture for a chance to win season tickets.

Click into a picture (like this one) and you'll see a monstrous list of people tagging themselves in the image. Which shows you why Baylor posted multiple pictures -- they hit Facebook's limit of people who could tag themselves in an image.

That's pretty sweet in and of itself -- get fans to tag themselves in a picture and it shows up on the fans' news feeds and photo albums. Scale. And it's amazing because it gets people to do what they already do - tag themselves in an image.

Now check this video frames below (I couldn't easily link to or embed the actual video, sorry!) What you'll see is Baylor Receiver Lanear Simpson and Safety Ahmad Dixon spread out the names of everyone who tagged themselves in the above image onto the field. Then QB Robert Griffin III throws a pass that pegs the winner's name. Through it all you see the camaraderie and attitude of the team in a sweet way.

Fun!

Oh, as a bonus, I like that the player names link to their personal Facebook pages. Nice

How could this be better? I'd love to see Baylor actually leverage the Facebook profile pictures of each fan's entry -- giving a little more love to those who went after the tickets. Then, when you post the video, I'd love to see this shared first through YouTube and then into Facebook so that it's easier for others to quickly take it and share it.... and for fans to subscribe for future promotions like this!

Great stuff today, with more coming later in the week. Feel free to follow along via Facebook (here) or Twitter (I'm @andypawlowski, here)

Thanks.

Andy