That's an easy thing to say and a hard thing to deliver upon. But to me, the biggest keys to offering value anywhere - be it in Facebook or simply in the real world - are to be timely and to offer something you can't get elsewhere. Or more direct, give people what they want, when they want it, better than anyone else.
I saw the post highlighted above, on Training Camp, and got excited. After all, Training Camp is the first time anyone gets to see a team in action... Thus, the fact that it's early already sets it off for value. But they also tend to isolate these camps (they aren't on National TV. They aren't easy for most fans to see...), meaning there's even more possible value. So I want to go deeper...
And, as I saw on a visit to the New England Patriots digital presence, photography can do just this.
Let's start on the New England Patriots Facebook Page...
I saw the post highlighted above, on Training Camp, and got excited. After all, Training Camp is the first time anyone gets to see a team in action... Thus, the fact that it's early already sets it off for value. But they also tend to isolate these camps (they aren't on National TV. They aren't easy for most fans to see...), meaning there's even more possible value. So I want to go deeper...
Clicking in takes us here, to the images you'll see below. They range from interaction with fans to shoulder pads and shorts workouts.
And, as you'll see below, fans DIG this stuff.
What's not to love? This is imagery of what's happening, delivered when it happens to fans that they can't get anywhere else. And they can take these images easily and share them with their friends (which no doubt include at least one other Patriots fan) exponentially growing the reach from the Patriots' work!
And we all have this -- ability to give people a look at something they can't see anywhere else. The Patriots show us that being timely, authentic, and open can offer excitement for fans.
How could this be better? The easy statement is do this more often. The real answer is to do more with what you have. For fans that attend, make it easy to tag them (or let them tag themselves) in the photos they appear - in realtime. And encourage fans to "Check In" at Training Camp. What fan doesn't want their friends to know they are checked into the camp, and that they are mingling with the best? Then add captions to the pictures that offer soundbytes from the pros. So for those who aren't there, we see and feel what it's like to be there!!!
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