That's G.

Many of you may have noticed Gatorade's new "That's G" campaign. It's a pretty inspirational video - with a mix of great athletes and a great music mix. I could watch spots like these all day.




Smartly, they followed this up with another version, celebrating Michael Jordan hitting the NBA Hall of Fame, done through a pretty cool performance art creation. Click below to check it out.




But where I feel campaigns are going is in the direction of the one below. From what I can see, fans want to take a motivational soundtrack or voice over and make it their own. For their team, their players, their coaches. And if you have the right message and the right music or voice, they will do it. This spot was pulled together by a Missouri Valley Conference fan. My question is, how big can this go when it is easy for fans to pull together? When companies or leagues or teams make their visuals, music, and voice overs easily available to mix? I think Gatorade would love it if they could have every youth team in the country making their own "That's G" mix. And we're on the cusp of that happening.