Thursday, August 27, 2009

College Hoops: Digital ACC Preview Team #12 - Boston College

How many of us would consider moving across the country to take a new job without first checking out their website? Or at least doing a quick Google search? You probably would, right? Something tells me just about every high school athlete (and their parents) is living on school sites as they evaluate programs.

Digital is changing the recruiting world. It's a chance for coaches and teams to share what it means to be a part of their system. And not all digital is created equal. I've decided to start with the ACC (conference preview here). Today begins my deeper dive, rolling through the conference team by team -- looking at this from a high school basketball player's point of view. At the start of the basketball season, I'll then rank the conferences as a whole.

#12. Boston College
Boston College has been to the Dance 18 times, including last season. They made the Sweet 16 in 2006. But you wouldn't know it by visiting their athletics site. I couldn't find this history celebrated anywhere. In fact, I really couldn't find anything that got me hyped about BC basketball... anywhere.


Now, what did BC offer? Well... BC did offer mobile alerts, which seems pretty cool but is currently limited in that it is simply a alert or no alert question. (Want basketball updates? Cool. You also can have these hockey and tennis updates with them.) They also offered mobile wallpapers and ringtones - which are probably good for alumni, but I don't feel they are that solid for recruits... The fact that BC recognizes mobile is important is a starting point. Here's a view of that screen.


There is no mention of Twitter anywhere on the site (not even for football). That said, if you dig around, you will find that hoops assistants Mo Cassara and Preston Murphy are twittering. They have a total of 95 followers and 101 tweets between them. Their video coordinator, Dan McDermott, is the most active Twitterer with 78 followers and 801 tweets. Maybe he'll get the rest of the staff moving? And maybe we can get BC to offer up these updates somewhere on their site?

For now, the lack of any real basketball connection or ways to keep in touch with the program sticks Boston College in the basement of the ACC.

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