AFL Best Practices: Richmond Tigers Allow for Live Chats with Membership Manager

Are you willing to make yourself available for fans? By that I mean, are you comfortable enough to announce you're available for questions and then back it up by responding to whatever's asked? Sometimes this is risky for many levels. What if they ask something you aren't comfy with? Worse yet, what if they don't care? (If no one asks anything)

The Richmond Tigers are willing to take this risk... and it paid off.

Clicking into the Richmond home page and hover over "NEWS" and you'll see "Live Chat" (highlighted below). Cool.




Clicking in takes us here, to the chat with Membership Manager Cain Liddle. Back on April 6th, Richmond elevated their Membership Manager to their fans for a chance to chat around the business side of the club.

As you'll see below, the post was active and personal. Questions dove into the strategy for dealing with and planning for members.



Suggestions on ways to improve came in, including this:



Finally, as you can see above, by hovering over any question or response, you are one click away from sharing it on Facebook. Simple and effective in spreading the message.

Really nice!

How could this be better? The idea is dead on. I'd love to see these framed a bit more. Rather than a blanket statement (chat with Cain Liddle), why not give more context... "Bring us your suggestions on improving our In-Game Promotions", for example. Develop topics that offer mutual value and bring an open mind. Love this concept.

Come back tomorrow for more AFL Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy