NRL Digital Best Practices: Brisbane Broncos Go Bold With Facebook

Maybe I can't get enough of the land down under? Fired up from my tour through the Australian Football League, I'm going to stick here for a little longer - sharing the best digital practices across the National Rugby League (NRL) We'll go strong through next week and then I'll be taking a couple weeks off as I recharge, upon which we'll finish the NRL.

Today I start with a question -- how bold can you be in your description of your social media? Can you write a description in such a way that any fan would feel compelled to click straight through to follow you?

The Brisbane Broncos Go Bold.

We start our journey inside the Brisbane home page. Click onto Fan Zone, Facebook & Twitter... which takes you here.

Here's where the boldness kicks in. Check this quote (shown below but tough to read.)

"This is your chance to be part of the Broncos' social media family - the biggest sporting club social media group across any code in Australia. The Broncos have the biggest Facebook following of any club - NRL, AFL, or any other sport in Australia included - and this is your passage to be first to know what is going on in your club. The club endeavours to hold its biggest news & announcements exclusively for our Facebook followers."

I love this, as it is what it is - authentic and bold. And the aspirational point of being the #1 Team (socially) in Australia is a bold statement the team, front office, and fans can rally behind. If you're leading the world, you act differently!

So, naturally the question becomes are they backing this strategy up? Clicking on to Facebook leads you here, to the Broncos Facebook stream. From my perspective, they are doing a nice job sharing posts as they happen on the .com site -- thus using Facebook as a distribution plan rather than as a content originator.

Which leads me here. How could this be better? Let's go back to the statement that set this whole post up, "The club endeavours to hold its biggest news and announcements exclusively for our Facebook followers." Wow. Bold yet actionable. I'd love to see the Broncos back this strategy up here in Facebook -- and take that bold step to share news only via Facebook, rather than simply re-posting what's already been posted. Give access to those who want it most!

That's a wrap.

As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy