A common theme for me has been access and ownership. As in what access can you provide to your fans, or what can deliver better than anyone else in the world? To your fans, what do you want to be famous for?
Port Adelaide takes the idea of access and interprets it on a place that no one outside the club gets access: the practice field. And this powers their social presence...
The journey begins on the Port Adelaide Twitter Page, here. As you'll see below, the Power hit us via Twitter with a link to check out the latest photos from training. I love this strategy -- this feels like a Twitter behavior: sharing pictures in the moment. Let's proceed.
Clicking in takes us here, to the Flickr photo gallery from May 24.
Starting the photostream takes us, here, shown below. As you'll note in the next two images, this is exactly what we'd want -- these are not posed, but rather just shots of the players in training, as it happens, uploaded to a social album and delivered via Twitter to your mobile. Nice!
How could this be better? This is a tough one as I really like where the Power are with this. But, given the chance, I'd love to see a small tweak. Put the camera into the fans' hands. Tweet something like this: "At Training in 30 minutes. We'll give you the inside peak at one player's day. Who do you want to see?" This way fans get challenged and get a voice in the authentic content you deliver.
Sweet.
Come back tomorrow for more AFL Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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