Every once in awhile I ponder that (sorry if you arrived on this blog via Twitter). I ask the question because it takes communication and makes it succinct. So while giving us access to people, it can also take the personal touch right out of said access.
Could a blog help fill that void?
The answer begins on the St Kilda Home Page. The second nav menu, "News", opens up to reveal "Young Gun Weekly Blog."
Clicking in takes us here. I really quite enjoy this page. We see a collection of individuals who have contributed to this blog -- and we get a small taste of their work next to the thumbnail images below...
A visit to a sample post, here, reveals a nice hidden gem: It's not a single post but rather a collection of activity over a week's time period. The style is similar to Twitter (it's succinct and journal-like) but it's better than Twitter as each post isn't separated by hundreds of posts from other individuals. In other words, we can remain focused on the challenge/topic of the moment. And focus is good!
There's something magical about reading a week's worth of activity together in a simple flow.
How could this be better? The set up should take us behind the scenes, making it clear that this is our chance to connect with a player over the course of the week. It should allow for easy sharing of individual pieces of the post (want to share what the player was up to on Wednesday?) And it should be done in a way to encourage fan participation along the way -- ask fans what you should do. Or to vote for the topic they'd like to learn about you. (Simple examples, and there isn't one great answer. We simply need to ask for and position ourselves as open to conversation.
Come back tomorrow for more AFL Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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