Cooking. It's the center of warmth in many families - we gather around for conversation and connect with our friends or families while preparing a meal... which we then enjoy together. It's also a shared journey (most of us have kitchens and spend some time in there!)
But could a team actually use this as a way to connect with their fan base?
Check the Sydney Swans program with athlete Ryan O'Keefe.
We start on the Swans home page, shown below.
Hovering over "Fan Zone" reveals the menu below. Let's turn our attention to "Ryan's Recipes."
Clicking in takes us here, to the home of player Ryan O'Keefe. Ryan details his passion for cooking fresh, healthy food. He vows to put up a new recipe each month, and he spends his down time teaching teammates how to cook the right way for themselves -- both building a tighter bond with his mates and helping them stay healthy along the way!
As you can see, there's a growing list of recipes below.
Want to try one? Here's his spicy pumpkin soup recipe (link here)...
I've got to try this one in the fall.
How could this be better? The Swans have the makings of a fan ignitor -- something that will rev up the fan base to a healthy throttle. What to do? I'd love to see Ryan show up at a lucky fan's home once/month to cook the featured recipe. Naturally this would be planned, via a contest. The contest should remain tied to the notion of being healthy -- perhaps its through a program with local schools? But the act of debuting each recipe in the home of lucky fans would take what's already done and move it to an unprecedented level of connection!
Only two more AFL squads to go!
Come back Monday as we near the end of our tour of AFL Digital Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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