AFL Digital Best Practices: Fremantle Dockers Create a Social Networking Hub

Time. We only have so much of it, and if you're like me, you want to dedicate as much of it as you can to your favorite squad. But we often don't find a simple dashboard that can save us the time and let us see everything, at once...

Until now.

The Fremantle Dockers deliver just this to us. Hit the Fremantle home page and click on "Freo Fun..."




Now click on "Social Network Hub" which takes us here, shown below... As you'll note, we have the latest on Twitter and Facebook pulled in, at a glance, for the fan whether or not they are currently following the team on either social network. Nice.




I like this feature, because it shows us personality and it saves us time (we don't have to go anywhere to see the personal flavor and reward you get (or don't) for following. But it leaves out a critical piece of the puzzle -- the social engagement...

So, how could this be better? This page needs a burst of energy in the form of a call to action. What do the Dockers want us to do? Naturally, we are hitting this page once and we will hit our own Facebook or Twitter feeds multiple times per day. Making it critical we accompany this page with both a reason to come back and a compelling call to sign up to follow us. Ideally both. For example, ask fans to shout out support for the next match, right from this page. And when they do so, give them the option to follow the Dockers on either Facebook or Twitter (or both)! That way the page is fresh (tied to each upcoming match) and the database of followers grows in size and engagement!

Come back tomorrow for more AFL Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy