AFL Digital Best Practices: Geelong Cats Ask Us to Tweet the Coach

Many people like Twitter because it gives them a chance to get a glimpse into the life of the famous. To feel closer to the celebrities and athletes/coaches/teams that you love by seeing what they feel, throughout a day. But seldom do we actually get a chance to engage with these stars on Twitter. Seldom is it actually a 2-way conversation.

The Geelong Cats found a way to create exactly this. Hit the Cats home page and you'll see it -- right in the center under "News" is a call out for "Tweet, Tweet. Tweet the Coach."

Intrigued, I click in, taking me here. As you'll note below, there is a video series created by Geelong where fans ask questions to the coaches via Twitter... and some of these questions end up in the bright spotlight.

When questions are chosen, the user who submits it is highlighted, as @selfwrongeous is highlighted below.

And the response to question is simple but authentic.

It's a pretty powerful and simple journey. Ask a question on Twitter and, if it's chosen, see it pop up on the site and on Cats TV. The barriers to entry are low (have a Twitter account and a question), and the reward is high (you become famous). Love it.

How could this be better? I would love to see the concept expand. Let's bring in players, and possibly top fans to respond to questions. This would let more fans get a chance to be elevated while also continuing the style that has me hooked. I'd also like to see Q&A on Twitter -- without the video. This could add heat and, most importantly, awareness of the video series.

Come back tomorrow for more AFL Best Practices! As always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy