Tuesday, September 15, 2009

College Basketball: Your Digital Season Preview of the Pac 10

Hi all.

It's time to move west, shifting our attention to the Pac 10 conference. As with my ACC overall breakdown (link here), I will go through the Pac 10 at a conference level and then play it out with pre-season (or pre-looking at it) predictions. I hope you enjoy!

What's Good?

When you hit the Pac 10, home page (link here), you feel energized. As in you've arrived in a spot that is alive.

But if you scroll just a smidge down, you REALLY feel alive. Check what is at your fingertips here... only a click away: The Blog (though I'm not sure what they mean by PAC 10 in print), then look down and you see a nice school by school glimpse of what is new. I think this is truly an amazing feature - almost like the simple blurbs that power the USA Today print section. Seriously, well done PAC 10! Then look right and you see a simple way to follow the conference via Podcasts, Twitter, and Facebook.


Let me zoom in on this to drive home a point. This is well designed, bold, and gets you right into 3 ways to connect with the conference. I wanted to hug the website.


What Could Get Better?

Not all is perfect on the PAC 10 site. This news section (image below) that I LOVED on the home page remains consistent inside each sport. Let's change this to elevate news and schedules for the sport you are interested in. Seems like it is so close to making a world-class basketball section that is easy to manage and great for fans!




In the main navigation, you see a Fan Headquarters, which is super cool to drive you into Facebook, Podcasts, Twitter, and a Widget to bring news with you... But it also includes "General". What is general you ask? Actually it is a pretty neat section that gives you a feel for the power of the conference, all the titles they've won, and then gives a bio on every program. The content is good, the name.... not so much. Please fix this!



The aforementioned blog is an awesome idea. The content, not very updated. Here you see the latest post - a video of a wrestler from ASU on Sports Center in April. I LOVE the fact that they posted video from Sports Center. I hate that there is no context, no set up, no reason to watch the video (I didn't, sigh...) and no updates since then. The setup is there, let's finish it!


The student athlete section, shown here, also contains a blog, written by a student athlete... and also hasn't been updated since last spring. A great idea, just add some context behind it and keep it updated and we're golden!!!


The conference's Twitter page (link here) is really good, you see on the right a list of who they are following - which is a collection of all programs who are Twittering (ex: Arizona State Men's Basketball). All I'm asking for is for a way to elevate this list of Twitter sites into the PAC 10 site! You've come so close, bring us home!



I'll wrap this with my predicted order of finish, based on nothing short of gut feel, of course!
  1. UCLA
  2. Arizona
  3. Washington
  4. Arizona State
  5. Stanford
  6. Oregon
  7. USC
  8. California
  9. Washington State
  10. Oregon State
Stay tuned as I start this show tomorrow with #10 in the Pac-10!

Andy

0 comments:

Post a Comment