Tuesday, February 22, 2011

Southern Conference Develops a Student Blog Network

A student blog network? Wow, sounds a bit ambitious, huh? Well ambition equals opportunity. And as you'll see below, there are some amazing learnings we can take and run with...

Hit the SoCon home page and scroll down to the bottom of the page...


Keep scrolling...



Clicking in takes us here, to the unofficial home of SoCon Student-Athlete Blogs... As you can see from the image below, the plan is to roll out 4 sports (Men's + Women's Basketball, Football, and Wrestling).



The Women's Basketball Student Athlete blog is up, here, and shown below, from Elon University sophomore Kelsey Evans. As you'll note, the blog is well designed, and naturally mixes conversation and imagery.


Here's a sample to get a feel of the insight and writing style a student blog can deliver for you:
"Our trip to Baltimore was centered on visiting the hometown of senior Julie Taylor. Julie's family had the team over for dinner Saturday night and we got to spend time with some of her family, which was great. Julie's parents live right in the center of downtown and have an awesome view from the top of their deck, where we got our team picture. (see my photo album for more pictures!)"
You get personality. You get a family feel. And you get a reference to a personal photo gallery, which you can find from the right-hand side of the page. This gives us access to an ever-evolving photo gallery (shown below is a snapshot of the team stretching in pregame). Link to the full gallery here.



How could this be better? I'd love to see this expanded for more perspectives on the league. Perhaps the player of the week each week could write posts for the following week? That would add more connection between the player who's hot and the fan base. And add more attention to the award itself. Content in that direction gives us a cross-school, diverse perspective on playing in the SoCon... and trying to stay on top. In short, it'd be emotion packed, exactly what the conference should be elevating.

That's it.

Come back tomorrow as we continue rolling through a week of best practices in the Southern Conference.

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy

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