Friday, February 25, 2011

SoCon Best Practices: Elon leverages a Fan Poll

Polls.

These are the simplest of all things to participate in -- you are anonymous, you just have to click a button, and you get real reward for doing it (the chance to see how your feelings compare with the rest of the world's). Plus this value doesn't cost anything for the poll generator to create. Perfect world, huh?

But can this hit something that's social, like a blog?

Enter Elon University.

Hit the Elon Phoenix website and click onto the Blogger Icon in the upper right hand corner of the page...



That takes us to the Elon Blog, shown below and also available here. As you'll note in the image below, we are taken to the chance to vote (and see live results) for the December Elon Phoenix performance of the month, across all sports.



Like I alluded to earlier, it's simple to implement and the reward is nice. Plus there's an added benefit that the person who stumbles onto the site (like me) sees life and energy that we wouldn't naturally find without it. Great value here.

Granted it was the December performance of the month and I came across it in February... but the fact that I still called this out shows how much potential Elon has enabled.

So, besides more frequent polling, how can this be better?
I'd love to see physical value get generated from the fan action. Perhaps Elon can create a monthly video around the impact an individual player, coach, fan, or team is having on their peers through this. Fan voting impacts content planning. And it results in tangible value not just for voting but for the individual/team who gets the hype. And it gives a chance for players or teams to lobby (aka drive fans) to your poll. The engine's here -- let's turn it on!

Come back next week as we roll through another conference!

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy

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