Those are two things that I think we all strive for when it comes to videos. Give fans something they can't get elsewhere, and then deliver the right message that reinforces your brand.
The Northeast Conference accomplishes this through the powers of YouTube...
Hit the NEC Athletics on YouTube, here, shown below.
What they do well is combine both coaching staff's POV's and highlights into one package. It's the best coverage you can find short of being there yourself, which is exactly the type of content the conference should deliver.
Click to watch it here.
As you'll note below, the NEC also does a very thorough job updating videos and describing the content with a detailed description of what you'll see in each video (shown below). That's a critical and often overlooked piece. It's not just about uploading video -- let us know why we should tune in!
How could this be better? Allow for embedding. I wanted to include this video in my blog but couldn't. The goal should be to allow fans to watch this, wherever they want. And to easily take it with them and spread the NEC love! Finally, I'd love to see the NEC allow fans to have a say in what videos get produced. Let fans vote or participate to determine a game of the week/month that gets even more access and coverage!
Thanks for hanging with me... Come back tomorrow as we continue rolling through a week of best practices in the NEC.
Posts
1 comments:
Nice job Andy. You can get the embed codes for the NEC videos by clicking on them. I've used them before.
Post a Comment