Those are two questions that have the potential to impact and reshape the opinion fans (and recruits) have on your brand. And they are two questions that I'd argue will become even more important in an age where we have limited free time and lots of things we want to solve in this time.
Let's take a look at how Central Connecticut State solves this by checking out their home page, here (and below).
In the upper right hand corner (prominently above the fold and smartly right beneath their calls to social media) is your chance to connect with AD Paul Schlickmann. Let's dive in.
Clicking on that tout takes you here to the home of Ask the AD.
When you really dive into it you find not just a great forum to ask for fan questions but a great, personal approach to answering them. Check these excerpts:
"While it may be easier said than done, I like your concept of a follow-up game with the team you play in the Big Dance and will keep that in mind when we are fortunate to be in that situation again."and
"I like your wish list Anthony!! When the current outdoor complex is complete, I believe we will have the finest outdoor facilities in the Northeast Conference. The same expectations hold true for our indoor facilities."The questions themselves weren't critical here. It's how CCSU gets after them. It's about fan ideas addressed head on and in a way that will result in more of them. And, as you can tell, it does the critical things well: It humanizes the brand and it makes the entire program feel more approachable. Well done.
How could this be better? Frequency and positioning. I'd love to see a combination of more frequent Q&A on the blog paired with occasional flipping of the roles. What if the AD asked the questions of the fan base? That would really make a statement and offer a new level of connection. Great stuff here that we can all apply.
Come back tomorrow as we continue rolling through a week of best practices in the NEC.
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