It may seem like a simple question but I think it's one that doesn't always play out for fans (and recruits). When we have only so many hours in the day, we can get caught up in the fact that we need to update the news, the scores, the standings. But I'd argue anyone can do this. What's more critical is that we play to our strengths.
And the best access to your program is a monstrous strength. It's exactly what your fan bases and recruiting bases want to see. And it's what makes people fall in love with you.
Quinnipiac takes a good first step. Let's start with hitting their home page....
Now click into New Media and Photos and finally on Basketball (you can find a parallel journey in other sports), which takes you to the multimedia home of Bobcat basketball, here.
As you can see above, there's a wealth of information. There are photo galleries for most games. There's audio podcasts of most games. And there's YouTube (or Apple TV) video highlights of select games. It's the access that fans/recruits simply don't have anywhere else. It's here, in an archive that lets us soak it all in, as you can note in the gallery below...
I love the depth. I love the focus. I love the access.
But how could this get better? What if the focus became on bringing everything together? How would it look if you combined audio and photography? Or key audio moments and the video highlights? It feels like there's a wealth of information here that could be even stronger if it joined forces. (Or as I heard in a meeting recently if it "wondertwins activated.") It's all about time, I know. But I'd argue this would create an experience that puts the Bobcats among the best in the world at connecting with their consumer.
Interesting thing to ponder, huh?
Come back tomorrow as we continue rolling through a week of best practices in the NEC.
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