How do you add to the image of your program without doing anything? In other words, how can you set up your site in a way that it will get better the more people use it, without you having to go back and update it? After all, we all only have so many hours or so many people to make things click. Sounds like an impossible challenge... but Appalachian State shows us a great look into how to make this dream a reality.
Hit the Appalachian State home page and click into the Fan Zone (menu shown below), Social Networking page.
Clicking in takes you here, to your official directory of ways to connect with Appalachian State Athletics. Take a look at this image and focus in on the bottom half of it.
There you see it: "Your Friends' Activity on GoASU.com." What is this? If you take a closer look, ASU has found a way to elevate the social activity on the site. This image elevates the most-shared stories from their site into one page.
Now, if we want to get technical, it isn't really my friends. But that isn't the point of this one. It shows you what other people found interesting. And, the more people dive into the site, the better this feature becomes. There is power in knowing that this site is so dynamic, so viral, that people are sharing it into their networks. And, from a infrastructure standpoint, this all happens automatically, behind-the-scenes. There isn't a programmer hurrying up to update that share tally each morning. So it gets better on its own. Sweet.
How could this be better? Elevate, elevate, elevate. I'd love to see the most-shared stories hit the home page. Put this into a column of its own, and give it love so that it can both enable more sharing AND make the site feel more alive the second you hit it.
Great stuff from ASU!
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