What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Let's keep moving...
Thus far our Horizon League journey has shown how Butler ties your Facebook identity to the Bulldogs, here. Today, we turn to the Green Bay Phoenix. Hit the home page, here, or below and then dive into any article on the site....
As you can see from the image below (or by clicking in here), the Phoenix have developed a system to make each article they post have viral potential. Look to the bottom of this image below...
I'll zoom in to make it easier to see. Every article takes advantage of Facebook Connect -- letting you easily Like or comment on the article via Facebook. The beauty, of course, is that every time a fan comments or Likes an article, that action gets shared across their Facebook wall. So, in effect, their endorsement of that feature gets shared to all their friends.
How could this be better? Make it more prominent. The concept is magical, we just need to find ways to encourage people to share this across their profile. It's also pretty powerful when you see an article with lots of "Likes"... So posting these articles into Facebook could help that number as well! (Of course, things only get liked if they are original, fantastic content!)
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