What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Cool?
Let's move.
Cool?
Let's move.
I had hoped to share 3 schools worth of innovation. But I took another look at Duke. As you'll see in the release below (or here), Duke unveiled a video blog series starring Coach K. They set this up really well.
"Coach K will share his thoughts on the season, provide some updates on the latest news in the Duke Universe, answer questions from fans, talk to our Sixth Man, and share whatever is on his mind."I'd argue the last point is the most powerful of all.
Diving into this blog, the Coach K Passport, here, you'll see a collection of videos that span this past season. The videos are simple - shot with a FlipCam (or similar), but that takes nothing away from how authentic this is.
Strategically, the content is also well executed. It's loaded to YouTube then embedded into the site, thus making it even easier to see, share, and delight in. Here's one of the videos (feel free to click here to check them all out!)
How could this be better? Consistency. The posts are fantastic, the content heartfelt and authentic. The challenge is the content is a little unpredictable. To me, the full power can't be realized until we know when the latest installment will come. (Imagine if the Office wasn't on every Thursday but rather occasionally on Thursdays and then other times on Mondays without a published schedule. The content would still delight you but it'd be less anticipated. And anticipation = powerful.)
Up next? Horizon League week starts Monday!
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